5/30/2023 0 Comments Mary quant fashion![]() Both individuality and conformity are necessary in the process, with some consumers using fashion as a way of trying something new and “stepping out of their comfort zone,” while others use fashion to fit in with others. The reasons someone buys into a fashion can differ widely, though. Two people wearing similar outfits is not fashion multiple people must be wearing a look, exhibiting a collective behavior, for a style to be fashion. In other words, for a style to be considered fashion, there has to be an audience and consumer base. Fashion, in contrast, refers to a specific style that is “popular” at some specific time.īecause its definition hinges on popular use, fashion requires an aspect of consumer acceptance. A type of fabric or pattern (e.g., plaid) may be a component that defines a style. A style is a combination of lines, shapes, and forms. However, style and fashion are not synonymous. We have mentioned style throughout this chapter and will continue to do so. ![]() Image Source: Sharad Kachhi Style versus Fashion
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